Live video has truly come into its own as a major player in the gig marketing business. Not only are attendees increasingly expecting livestreams, gigs are able to more easily provide them - thanks to platforms like Facebook Live, Twitter's Periscope, and YouTube Live.
While it may seem daunting at first glance to even consider livestreaming your event, it’s definitely worth your while.
And contrary to popular belief, it doesn’t have to be expensive. Especially in South Africa where we are still fighting that #DataMustFall
In fact, the most popular livestream site - YouTube - is free. Here's how to livestream your event on YouTube.
What is YouTube Live?
YouTube Live lets you broadcast video in real-time to your audience, either via desktop or mobile phone. As you stream your event, you can interact with your audience using live chat, as well as monitor how your stream is doing with real-time analytics.
After your stream is finished, YouTube automatically archives the event up to 12 hours and makes it available in the Video Manager. Which makes it super easy to add your recorded video to your library and repurpose it for different marketing materials down the road.
The benefits of livestreaming your event on YouTube
With over a billion users, watching a billion hours of video per day, YouTube is undoubtedly where people go to watch videos on the Internet. So livestreaming your event on the platform (especially for free) makes a lot of sense.
Plus, using live video at your next event can drive your ROI:
Getting started with YouTube Live
There are some basic things you need to do if you want to use YouTube Live (assuming you already have a YouTube account). First, make sure your channel is verified. Second, check confirm you haven’t had any livestream restrictions in the last 90 days that might prevent your account from accessing the feature.
Next, you then need to enable livestreaming for your channel. To do so on your desktop, go to Creator Studio tools and select “Live Streaming.” In the mobile app, simply select “create a live stream.”
Once enabled, you’re all set to stream an event! There are three options to choose from:
Note: Before you can start streaming on YouTube Live, you need to download encoding software. This allows you to capture content, including your desktop, camera, microphone, and more and send it to YouTube Live to be streamed.
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